Businesses can’t sell to customers unless they can actually reach them. Thus, as this module details, SMEs, and particularly exporting SMEs, need to establish a clear distribution strategy and operate it along appropriate distribution channels to minimize the difficulties they face in getting their products to their target customers. The module concludes by asking participants to review and elaborate their own distribution strategy, based on their business objectives.
https://learn.shetrades.com/course/info.php?id=494
Provider: ITC SheTrades
Languages: English
Type: Course
Topics: Marketing, sales and branding
Stage of startup: Early stage
Duration: 1 hour
Who can enroll: Free to public
Course fee: Free
Reaching Customers with Your Products