Resources

How to Build a Startup

The main goal of the course is to help students understand how to swiftly and efficiently launch a startup, collect as much customer feedback and data as possible, and adjust […]

Reaching Customers with Your Products

Businesses can’t sell to customers unless they can actually reach them. Thus, as this module details, SMEs, and particularly exporting SMEs, need to establish a clear distribution strategy and operate […]

Pitching the Business

Once armed with a Business Model Canvas, participants can start preparing their pitch. This course focuses almost entirely on how to “sell” a business idea to different audiences of investors, […]

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