The Espresso course therefore answers the most important questions that marketing managers currently have about AI in a pragmatic way:
- Why is AI suddenly felt to be so important in business and the press?
- Is AI really new?
- What is AI actually, and how does machine learning fit in?
- How do marketing managers see the benefits of AI today and in the future?
- How is AI used in marketing today?
- What types of managers are there in AI?
- Which AI marketing tools already work in practice today and have proven to be successful?
- What practical tips help making the use of AI in marketing successful?
https://iversity.org/en/courses/artificial-intelligence-in-marketing
Provider: iversity
Languages: English
Type: Video
Topics: Business digitization Marketing, sales and branding
Stage of startup: End stage
Duration: 45 min
Who can enroll: Individuals or organizations
Course fee: € 49
Next start date: Anytime / self paced
Artificial Intelligence in Marketing